There are a wide variety of cloud based e-commerce platforms available in the market today. All have their own set of advantages & disadvantages. But before choosing an e-commerce solution for your business, you should ask yourself the following questions:
- Cost – The budget you have in mind for setting up your own e-commerce store.
- Features – The kind of features you are expecting to be in your e-commerce website. There are a number of features in most of the e-commerce platforms starting from product/catalog management to capturing orders to shipping and finally fulfilling the order. The other good to have features are wish-list, support for loyalty/points program, real-time shipping information etc.
- Extensible & Customizable – In most of the cases when you are setting up your online e-commerce store, you are limited by the features provided by the platform you have chosen and you might want to hire someone to add/extend some features.
With so many e-commerce platform options available, investing in a be-spoke solution makes sense only when you do not find a right fit for your requirements.